TYULA is a new company created on October 1, 2022, in charge of improving and facilitating the meeting of Moroccan cosmetic products in Morocco and in other countries. It was born resorting to the need to obtain a branded cosmetic and Moroccan products since all the local products that are exported have their identity and sometimes their origin changed. The idea is to create a useful and practical cosmetic that makes its use and availability easier, combining identity, beauty, design and modernity to obtain a product capable of meeting the expectations of the market (users).